This Saturday: Open House noon-4pm!

Posted on October 15, 2015 by Bree Hylkema | 0 Comments

Kyra and Bree of Vermeulen
Bree and Kyra of Vermeulen
Photo by La Clotherie

 

Our Open House is in just two days and we're so looking forward to seeing you!  We're also ready to share a number of fun new designs we've been working on over the last few months.
 
You may imagine a fashion designer sitting at a large wooden desk sketching up flowing gowns on pencil thin women with swan like necks.  At Vermeulen & Co., we work a bit differently.  The Woman is our starting point - her lifestyle, her curves, her movement through the day.  We are uncompromising about developing patterns that will flatter a variety of sizes and shapes.  Shown above is our Horizon Dress, draping beautifully on a size Small and a size XL.  We've dressed it up here for a travel adventure photo shoot with the amazing La Clotherie.  It also enjoys going to the farmer's market with scuffed up Frye Boots.
 
How do we know that a garment works in the real world?  Well, we take it there.  We wear our prototypes to see how they perform, how they move and most importantly, how we feel in them.
 
Vermeulen & Co. Open House
Saturday October 17th, noon-4pm
American Steel Studios
1960 Mandela Parkway, Oakland, 94607

Come slip into Vermeulen and see how you feel.
 
Bree and Kyra,
Vermeulen & Co.

www.vermeulenandco.com


P.S.  Can't make it on the 17th?  Swing by our studio on the First Tuesday in November and December, 4-7pm.  Text  510 788 0560 and we'll collect you from the Poplar Gallery gate.

Coming Home

Posted on September 29, 2015 by Bree Hylkema | 0 Comments

Bree and Kyra of Vermeulen

Bree and Kyra of Vermeulen
Photo by La Clotherie

 

What a summer we've had!  It has been a season of adventure and enchantment.  We've built a 30ft tall fairytale boot, taught swing dancing in the forest, explored the romantically lush landscapes of Scotland and enjoyed time with dear friends.  
We are thoroughly thankful for the whole lot of it.
 
Amidst all of this excitement, we've also been busy working on fun new designs at Vermeulen & Co. and are ready to share them with all of you.  
The magic of the last few months has inspired our new Ethos of Alchemy collection.  The offerings include soft tops, a warm and unique coat, sensual dresses, an o-so-sharp vest and more.  
 
Come see for yourselves!  We're having an open house at our American Steel studio (1960 Mandela Parkway, Oakland, 94607) on Saturday October 17th from Noon-4pm.  
 
Come by and share stories of your summer while perusing our locally made goods.  Nibbles and drinks provided.
 
Looking forward to seeing you!
 
Bree and Kyra,
Vermeulen & Co.

www.vermeulenandco.com

P.S.  Can't make it on the 17th?  Swing by our studio on the First Tuesday in November and December, 4-7pm.  Text (510) 788-0560 and we'll collect you from the Poplar Gallery gate.

Posted in Bay Area, Local Manufacturing, Open Studio, Slow Fashion, Wear Clothing you Love

Fashion Film

Posted on August 26, 2015 by Miss Kyra | 0 Comments

Here at the Vermeulen & Co. workshop we enjoy creating sculptural, wearable, sophisticated forms with textiles.

Several months ago we had the pleasure of creating in a different medium. Teaming up with the sharp eye of filmmaker Claudia Escobar and the quick wit of Heather Smith we made a short fashion film starring the vibrant Imogen Spear. It couldn't have been more fun!

Please join us in toasting the launch of our film, "Message in a Bottle," where we celebrate the beautiful City by the Bay and several of our favorite Vermeulen & Co. pieces. (In fact, all of the pieces the heroine wears are Vermeulen!).

Yours in Celluloid and Silk,
Kyra and Bree

 

Posted in Bay Area, Claudia Escobar, Fashion Film, Local Manufacturing, San Francisco, Slow Fashion

PopUp at Pretty Penny

Posted on June 04, 2015 by Miss Kyra | 0 Comments

Pretty Penny PopUp
Join us this Saturday at Pretty Penny in Oakland
for a Vermeulen & Co. PopUp Shop!
We'll be there noon-5pm, June 6th with a selection of our designs.

Posted in PopUp Store, Pretty Penny, Wear Clothing you Love

Open House & Collection Launch party

Posted on May 01, 2015 by Miss Kyra | 0 Comments

Open Studio & Collection Launch

Dear Friends,

Interested in seeing our new collection in person?

We're having a party and Studio Open House this Sunday, May 3rd from 1-5pm at American Steel Studios.  (1960 Mandela Pkwy, Oakland, CA 94607)

RSVP and full details here: https://vermeulenopenstudio.eventbrite.com

Hope to see you there,
Bree and Kyra

Posted in Collection Launch, Open Studio

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