All American

Posted on December 11, 2015 by Bree Hylkema | 0 Comments

Black Magic Top


Here at Vermeulen, we love seeking out beautiful natural fibers.  We recently found a wool we couldn’t resist and wanted to share a few of its qualities.  Wool insulates the body, keeping the wearer warm in cool weather and cool in warm weather.  It naturally wicks moisture, it moves with the body and is extremely durable and long lasting.  It is both antimicrobial and fire resistant.  In a sense, it is a magical fabric.

Using the soft American milled wool knit we discovered, we’ve created the Black Magic Top.  Mixed with a Japanese ribbed wool blend neckband and ¾ length sleeves, the top is as versatile as the fabric.  It will be your go-to all winter, well into spring, and beyond.  Sewn in California as always.

Available in sizes XS - XL, you can order yours today here:

Locally yours,
Bree and Kyra

Bree and Kyra - The Vermeulen Team

Posted in Knit, Local Manufacturing, Shirt, Slow Fashion, USA-milled, Wear Clothing you Love, Wool

Coming Home

Posted on September 29, 2015 by Bree Hylkema | 0 Comments

Bree and Kyra of Vermeulen

Bree and Kyra of Vermeulen
Photo by La Clotherie


What a summer we've had!  It has been a season of adventure and enchantment.  We've built a 30ft tall fairytale boot, taught swing dancing in the forest, explored the romantically lush landscapes of Scotland and enjoyed time with dear friends.  
We are thoroughly thankful for the whole lot of it.
Amidst all of this excitement, we've also been busy working on fun new designs at Vermeulen & Co. and are ready to share them with all of you.  
The magic of the last few months has inspired our new Ethos of Alchemy collection.  The offerings include soft tops, a warm and unique coat, sensual dresses, an o-so-sharp vest and more.  
Come see for yourselves!  We're having an open house at our American Steel studio (1960 Mandela Parkway, Oakland, 94607) on Saturday October 17th from Noon-4pm.  
Come by and share stories of your summer while perusing our locally made goods.  Nibbles and drinks provided.
Looking forward to seeing you!
Bree and Kyra,
Vermeulen & Co.

P.S.  Can't make it on the 17th?  Swing by our studio on the First Tuesday in November and December, 4-7pm.  Text (510) 788-0560 and we'll collect you from the Poplar Gallery gate.

Posted in Bay Area, Local Manufacturing, Open Studio, Slow Fashion, Wear Clothing you Love

PopUp at Pretty Penny

Posted on June 04, 2015 by Miss Kyra | 0 Comments

Pretty Penny PopUp
Join us this Saturday at Pretty Penny in Oakland
for a Vermeulen & Co. PopUp Shop!
We'll be there noon-5pm, June 6th with a selection of our designs.

Posted in PopUp Store, Pretty Penny, Wear Clothing you Love

All Good Things

Posted on April 28, 2015 by Bree Hylkema | 0 Comments

Marine Cowl Top
Photography: Becca Henry, Model: Anastasia Bachykala, Makeup: Vanessa Castro

Dear Friends,

It has been such a pleasure sharing new garments with you every week for the last several months.  Let us know if you’ve enjoyed it too.  We look forward to showing off the Message in a Bottle collection with many of you in person this Sunday.  Our garments are enhanced by a tactile experience, making them practically irresistible.  Be warned.

And now, without further ado, we present the final piece of the season: The Marine Cowl.  This sophisticated top boasts a very full and perfectly draped cowl neck which neatly snaps in the back.  The striped fabric is cut on the bias for comfort and ease of fit.  When worn with a pair of black trousers or skirt, you achieve the look of endless legs.  This is particularly true with our black Boardwalk Trousers.  They were made to be together.  This top is the embodiment of elegant dressing made comfortable and easy.  We hope you can’t resist!

This is a piece we’re crowd sourcing.  If we receive just 5 orders, we’ll make them for you.  Please place orders by May 25th.

Don’t keep us a secret,
Bree and Kyra

Posted in Local Manufacturing, Wear Clothing you Love

Back in Black

Posted on April 21, 2015 by Bree Hylkema | 0 Comments

60's Top in Black Cotton Lace
60's Top in French black cotton lace
Photography: Becca Henry, Model: Anastasia Bachykala, Makeup: Vanessa Castro

Dear Friends,

Remember when fashion was full of rules, like no white after Labor Day, or sparkle is only for evening?  Well, we’re all about breaking the rules this week.  Despite shops full of pastels and floral prints, I'm in the mood to wear black right now.  However, finding those special black pieces that really elevate an outfit can be a challenge.

Well, look no further: this week’s release, the 60’s top, is far from dull in an absolutely alluring French Cotton Lace.  While it’s called a lace, it’s like none we had ever seen before.  The perfect balance of sturdy and delicate, geometric and organic, this fabric is a stunner.

The comfortable cut looks perfect with a fitted trouser or skirt and doubles as a lightweight jacket.  And if you are feeling in the mood for florals, the 60’s top would love to accompany that Bird of Paradise pencil skirt you just got.  Don’t take our word for it.  Come see for yourself on May 3rd at our Open Studio.

Stay tuned for next week’s final release of the season.  We’ve saved something special for last.

Happy Earth Day,
Bree and Kyra

Posted in 60's top, Cotton, Cotton Lace, Local Manufacturing, Wear Clothing you Love

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