Today we bring big news. This is the official launch of our Message in a Bottle Collection!
This season we offer a new garment each week beginning today with the Horizon Dress (link). It tells a story of soft and luscious fabrics and an elegant, graceful ease. It truly does dress up and down, taking you to work, a party, a lakeside stroll, or any other adventure. It flatters a variety of figures, and is available in three individual color ways.
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We're just bursting with anticipation about the upcoming launch of our Message in a Bottle collection, full of mystery and discovery. Here's a peek behind the scenes of the photo shoot. Keep an eye out for the weekly releases of new designs beginning March 3rd!
Model: Anastasia Bachykala Photographer in action: Becca Henry
Vermeulen produces in small quantities and offers both immediate sales and made-to-order garments, making each style a unique and special addition to your wardrobe.
We offer free shipping on all orders (and return shipping if needed). To celebrate with us and try the garments on in person, join us in studio for the May launch party:
Sunday May 3rd, 1-5pm
American Steel Studios
1960 Mandela Pkwy.
Oakland, CA 94607
Behind the scenes:
We photographed the collection in the historic Berkeley City Club, designed by local girl Julia Morgan. She was the first woman admitted to the Ecole des Beaux-Arts in Paris where she received her Master's Degree in Architecture, and the first licensed woman architect in California. What a hero!
The Berkeley City Club was entirely financed by Berkeley women and was originally a women's only clubhouse. She designed every fixture and decoration in the building, including the china! At Vermeulen & Co., we appreciate her sharp attention to detail.
-Bree and Kyra
There's a reason Vermeulen & Co.'s pencil pants have become a classic. It's not just the ultra slimming design lines. It's not only that you can wear them anywhere. The front pocket details are simply a bonus.
It's that you can wear them all day as comfortably as your best loved pair of jeans while looking sharp. That 5% stretch on the back and side panels highlight your curves in just the right way.
We don't just make these pants, we wear them too. In fact, we wear them a lot.
Here they are enjoying the orchid collection at the Jardin Botanico in Mexico City. These pencil pants have been out on the town all day. In a few minutes I'm taking them out for a delicious meal with friends.
Consider taking your own pair to dinner!
Currently available in 3 color ways: http://bit.ly/VandCoPencilPants
Try on a pair at our open house on November 16th:
American Steel Studios
1960 Mandela Parkway, Oakland 94607 (entrance on 20th St.)
Join us for light snacks, drinks, shopping, and fun. 1-5pm. RSVP here
We’re excited about our upcoming trunk show at Urban Stitch and hope you are, too.
The winner will receive their choice of Vintage Shell Top (a $145 value, Sizes 4-16, your choice of fabric) or Double-Buckle Belt ($85 value)
To celebrate the launch of our Fall 2014 pre-orders, we have a giveaway!
There are several ways to enter! Do so as often as you like.
Step 1: Do one of the following for each entry:
* Follow Vermeulen & Co. on Instagram and repost the official image with hashtag #vandcogiveaway
* Follow Vermeulen & Co. on Twitter and retweet the official Vermeulen & Co. giveaway tweet on Twitter with hashtag #vandcogiveaway
* Like the Vermeulen & Co. Facebook page and share the official Vermeulen & Co. giveaway post on Facebook
* Like the Vermeulen & Co. Facebook page and share the official Urban Stitch Trunk Show Facebook event on your timeline
* If you’re not already subscribed, sign up for the Vermeulen & Co. mailing list here.
Must be present at the Urban Stitch trunk show 7/10/14 to win!
Entries close at 6pm July 10th, 2014.
The winner will be announced at 6:45pm at Urban Stitch Boutique!
Trunk Show at Urban Stitch Boutique, 5-7pm Thursday July 10th, 2014:
1635 Broadway St., Oakland, 2nd Floor (near 19th St BART)
Downtown Buttondown in Polka Dot
Boot Cut Sailor Pants in Corduroy with horn buttons.
Fall 2014 Collection. Photo by Afra Pourdad.
We hope your summer is off to a great start! We've been working on new designs, and recently transformed our Oakland studio by adding new lights. It's a beautiful world! We want to share with you some of our upcoming summer events.
Vermeulen & Co. produces limited edition women's wear fit for today's woman. We are proud to manufacture all garments locally, using high-quality materials in classic styles that give you a polished casual elegance.
You have 4 upcoming opportunities to view our current offerings in person in July and August! We will be selling Spring 2014, current styles (some exclusive to our in-person events) and taking pre-orders for our Fall 2014 Collection.
View a sneak peek of Fall 2014 here:
Thursday July 10th: Urban Stitch Boutique, 5-7pm
1635 Broadway St., Oakland, 2nd Floor
Join us for drinks, shopping, and fun at this BART-friendly venue.
Win one of our Vintage Shell Tops in our giveaway! Keep an eye on our Facebook, Instagram, and Twitter before the event for details on how to enter.
Thursday July 17th: Resurrect, 6-9pm
4135 Piedmont Ave, Oakland
Stop by Resurrect during this month's Piedmont Avenue Stroll for art, music, and local fashion! Evening performances at the plaza include: Emeryville Taiko and MacClain & Cole 6:30-8:30pm
We also have two great trunk shows coming up in August:
Saturday August 9th, 2-4pm
in Los AltosSunday August 17th, 1-4pm
Join our mailing list here
for further details about these private-home events.
Bring friends and help us spread the word.
Looking forward to seeing you soon!
-Kyra and Bree
The Vermeulen & Co. Team